WE’RE ON A MISSION

The Steel Keg Association is the non-profit marketing organization focused on increasing the volume of beer and other beverages served from stainless steel kegs.

STEEL KEG BENEFITS

  • 1. CIRCULAR

    Steel kegs’ reusability and 30+ year lifespan help reduce greenhouse gas emissions and other environmental impacts according to a new ISO-14040 framework Life Cycle Analysis from Deloitte.

  • 2. EFFICIENT

    Steel kegs deliver bulk liquids, driving superior economic benefits for bars and restaurants.

  • 3. FRESH

    Consumers appreciate the uniquely “fresh” draft experience. From the first pour to the last sip, there is nothing else like it in the beverage industry.

 

WHY CIRCULARITY MATTERS

In a circular economy, once the consumer is finished with a product, it goes back into the supply chain rather than waste streams. Steel kegs can be reused for 30+ years making the most efficient use of our planet’s finite resources and helping to minimize environmental impacts.

“STEELING” THE SHOW

Here’s how we’re helping to get the word out:

#DRINKDRAFT

View fullsize
View fullsize
View fullsize
View fullsize
View fullsize

For Bars and Restaurants, CLICK HERE for ways to get more out of your draft beer programs.

BOARD MEMBERS

Michael Hranicka, Chairman
President & CEO, MicroStar Logistics

Edward Robert Ross, Director
Sales Director, SCHÄFER Werke GmbH

Alexander Brand, Director
CEO, BLEFA GmbH

Jennifer Askew, Director
Vice President Retail Operations, DHL

Thomas Hutschenreuter, Director
Key Accounts, Micro Matic

Manfred Zurkirch, Director
CEO, THIELMANN

ELECTED OFFICIALS

Dan Vorlage, Executive Director
VP-Global Marketing, MicroStar Logistics

Prabh Hans, Secretary
VP, Domestic Services, Hillebrand Gori

Ksenia Adams, Treasurer
VP-Global HR & Corporate Controller, MicroStar Logistics

GET INVOLVED

We are a non-profit organization made up of beverage industry professionals devoted to raising awareness of the benefits of steel kegs. Want to join in?

DRINK DRAFT: Every time you serve or enjoy a pint from steel kegs, you’re helping to remove single-use containers from recycling and landfill streams. Kegs remove over 6 billion containers each year in the U.S. alone!

FOLLOW US: We invest in marketing programs to educate brewers, bars, restaurants and consumers sharing the story of steel kegs.

JOIN: We have a range of membership and sponsorship opportunities available. Please contact:

Dan Vorlage
Executive Director
Steel Keg Association
info@steelkegs.org

 

PARTNERS OF THE POUR