Masks required: Uber will soon require selfies for some riders with an expansion of a mask verification feature

You may soon need to take a selfie as proof you are wearing a mask before your next Uber ride.

Uber announced Tuesday that it is extending the mask verification feature used with drivers since mid-May to some riders in the U.S. and Canada by the end of September. The company has required drivers and riders wear masks since May amid the coronavirus pandemic.

"We firmly believe that accountability is a two-way street. That’s why we’re expanding the same technology to riders, too," the company said in a blog post. "If a driver reports to us that a rider wasn’t wearing a mask, the rider will be required to take a selfie with their face covered before they’re able to take another trip with Uber."

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According to Uber, the verification selfie uses object detection technology to determine whether a person is wearing a mask showing their mouth and nose are covered. 

More than 3.5 million drivers and delivery people on Uber Eats have completed more than 100 million mask verifications to date, the company said. Uber's "No Mask, No Ride" policy was extended indefinitely throughout the U.S. and Canada in July and the company sends notifications to riders reminding them to wear a face covering before their driver arrives.

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"With the addition of this new feature, one driver’s feedback can help ensure the safety of Uber for the next driver," the company said.

Lyft also has a mask requirement in all 50 states, and airlines have instituted similar policies to aid in coronavirus prevention efforts. 

The majority of the nation's largest retailers also require masks.

Contributing: Dalvin Brown

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko